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A key question for start-ups: how strong is your business model in the current market situation?

The start-up world has suddenly changed. While increasing user numbers or revenue growth is still important, it is currently losing importance if short-term liquidity can no longer be guaranteed. The hype "growth without concern for financial losses" must necessarily be replaced by a solid business model. The current crisis is moving the actual business back to the center of attention - not only for start-ups - because investors are once again becoming more critical in their evaluations. I experienced and successfully managed the same situation after the dotcom crash in 2000 as a member of the board of a globally operating company. How and with which actions I turned the loss caused by the crash into a respectable profit, as well as the insights I gained from it, I am happy to share with entrepreneurs and investors. Do not hesitate and get in touch with us.
Artificial Intelligence (AI): Your Opportunity to Build a More Efficient and Future-Proof Business – Act Now!

Why AI is Essential
Artificial intelligence is the key to optimizing processes, reducing costs, and unlocking new business opportunities. Companies that act now secure a competitive edge and position themselves for long-term success.
AI from the Perspective of the Supervisory Board: Strategically Shaping the Future
The supervisory board must view AI as a strategic opportunity to drive long-term competitiveness while actively managing risks like data protection and ethical concerns.
Our Tip: Establish clear guidelines and promote a sustainable AI strategy.
AI from the Perspective of the Executive Board: Gaining a Competitive Edge through Decisive Action
For executives, AI is a tool to optimize processes and drive innovation. A clear roadmap with measurable goals and early engagement across the organization is critical.
Our Recommendation: Take action now and make AI a core part of your strategy to outpace the competition.
Engaging Employees: Shaping Change Together
AI brings change, and its success depends on employee support. Open communication, training, and demonstrating its benefits foster acceptance and motivation.
Our Advice: Create transparency and offer learning opportunities to make employees active contributors to the future.
Take Action Today!
Leverage AI to make your business more efficient, agile, and competitive. Don’t wait—start now!
Real leader - or "just" a manager?

In times of crises - no matter of what nature - it becomes obvious who is a real leader and who is "only" a manager. Even if certain trends are difficult or impossible to predict, employees, customers and owners need a solid perspective.
Recent crises have shown that the loss of confidence is extremely damaging, and the turnaround will only be sustainable when trust returns.
In times like these, fear is the biggest enemy of the economy. Most entrepreneurs tend to be cautious and will rethink their original plans or business plan for 2022 and question the planned investments. But precisely this kind of behavior can become a boomerang for the company in the long run.
In our experience, hesitant managers will cause more damage in the medium term than those who take a bold step. Of course, CEOs do not have a crystal ball on their desks, and there is a risk of wrong decisions being made. In order to minimize such risks, and because in today's situation managers face complex challenges, it is advisable to consult a crisis-proven leader. We are here and happy to support you.
Digitization in Enterprises

Digitization has an impact on different levels. Digitization is being driven by technological developments and new digital ecosystems that have an impact on society, politics and the economy. Nevertheless, many companies are still forgetting what digitization is all about: It's about finding a competitive position in the digital age. The results of a study by the Fachhochschule Nordwestschweiz show that the transformation of companies is driven by the need for optimized processes (82%), changes in customer requirements (59%) and new technology (53%).
The effects of transformation are perceptible on different levels:
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In almost 85% of SME's, digital transformation has an impact on the business model and internal cooperation.
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Almost 70% of SME's believe that digital transformation has an impact on corporate culture.
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63% of SME's have already introduced new technologies.
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62% of SME's have adjusted their market position
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But only 30% of SME's are satisfied with their own digitization efforts.
Digitization in SME's: seven fields of action
The high expenditure of time and the lack of knowledge among managers and employees continues to be a barrier to successful digitization in SME's. The study identified the following seven fields for action in digitization:
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Constant customer orientation
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New strategies and business models
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New approaches to leadership and culture
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Optimized workflows
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Digital Marketing
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New technologies such as Internet of Things (IoT)
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Cloud & data, i.e. a modern IT infrastructure
It is time to get actively involved in the market changer "Blockchain"
Besides the ICO and bitcoin hype, the underlining technology aims to revolutionize many industries. Projects form your peers are getting traction, many Startups are pushing, and there is a huge potential for attractive business cases.
